How your team spends its time matters as much as how many leads you generate in construction environment. The Building Radar Revenue Potential Calculator emphasizes one key input that directly impacts revenue uplift: the percentage of time reps spend engaging with customers. When sales teams focus more of their hours on meaningful customer interactions rather than administrative tasks, they build stronger relationships, uncover more opportunities, and ultimately close more deals.

Using Building Radar’s features, sales teams can automate repetitive work like data entry, lead qualification, and project tracking. This unlocks time for deeper customer engagement, whether that’s on-site meetings, proposal development, or personalized outreach. Tools that support better time allocation directly influence the metrics that matter most—pipeline value, close rates, and forecast accuracy.

Why Customer-Focused Time Improves Revenue

Customer time isn’t just about face-to-face meetings. It includes any interaction that directly moves a deal forward—phone calls, demos, site visits, or even technical discussions. When this time increases, so does your influence on the buyer journey.

The Revenue Potential Calculator shows that teams spending over 60% of their time with customers typically generate 20–30% more revenue than peers who are bogged down by research, emails, and admin tasks.

Time Allocation Benchmarks in Construction Sales

Construction sales often involve long cycles and complex buying processes. That’s why it’s critical to benchmark how time is spent across your sales team:

• <40% Customer Time: High admin load, slow deals
• 40–60% Customer Time: Competitive, room to optimize
• >60% Customer Time: High-efficiency, fast close rates

Using Building Radar’s mobile-ready platform, reps can cut back on research and get notified about relevant projects early, saving hours each week.

"Building Radar makes it really quick and very visual to be able to see. So we can have a really targeted approach and qualify and disqualify projects efficiently." — Hannah Travis, Holcim UK

Automating Admin to Reclaim Sales Hours

Most reps lose hours every week toggling between spreadsheets, project websites, and CRMs. Automating these tasks is the first step toward boosting your customer interaction rate.

Building Radar connects directly with CRMs like Salesforce and HubSpot, pushing project insights, contact data, and pipeline updates into your workflow. This eliminates duplication and ensures you’re always working with real-time info.

"It supports our sales organization to efficiently approach and reach these potential customers... generating a funnel of potential value out of these projects for our business." — Bengt Steinbrecher, Holcim

Time-Efficient Prospecting With Smart Filters

Not all leads deserve your team’s attention. By focusing on prequalified opportunities using Building Radar’s 45+ filters, you can prioritize:

• Projects at the earliest stage
• Ideal geographic markets
• High contract value opportunities
• Specific project types (e.g., hospitals, logistics hubs)

Fewer dead ends mean more time for the conversations that count.

The Link Between Customer Time and Win Rates

Every hour spent with the right prospect moves you closer to the deal. Studies show that increasing rep face-time with clients can improve close rates by 25% or more. This is especially true in construction, where relationships drive specifications.

The Revenue Potential Calculator visually reflects this in your uplift projections—more customer time equals more revenue opportunity.

"The whole point of the platform is to win projects at the end of the day. Building Radar has allowed us to get in front of key decision makers, people we wouldn’t have necessarily approached before." — Hannah Travis, Holcim UK

Building a Culture Around Productive Time

Improving rep time allocation isn’t just about software—it’s about habits. Here are steps to help your team prioritize high-impact activities:

• Run weekly time audits by activity category
• Set internal benchmarks for customer interaction
• Use CRM tags to track time spent per account
• Celebrate rep behaviors that drive customer conversations

Building Radar’s CRM integrations and reporting tools make it easy to build these habits and track progress.

How Building Radar Supports Smart Time Allocation

Building Radar was built to reduce the time sales teams waste on low-value activities. With automated lead generation, project qualification, and company discovery, it clears the path for reps to focus on client engagement.

From mobile project views to prebuilt email templates, every feature is designed to give your team more time with customers and less time chasing data. The result? Higher revenue potential, better close rates, and less burnout.

Turning Time Into Revenue-Driving Momentum

Time is the most limited resource in sales—but when used correctly, it's your most powerful revenue driver. By increasing the percentage of time your reps spend in meaningful customer engagement, you improve every downstream metric, from qualification to close.

With the Revenue Potential Calculator and Building Radar’s time-saving features, you can pinpoint where your team is losing time and take actionable steps to fix it. More conversations mean more wins—plain and simple.

Relevant Links

• Building Radar Official Website
• Revenue Potential Calculator
• Building Radar Features
• Construction Projects Database
• Tenders and Procurement Data
• Customer Success Stories
• Insights Hub

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