Comparing Potential Levels Across Different Market Segments

For construction sales teams seeking clarity on how to boost performance, the Building Radar Revenue Potential Calculator delivers more than just a projection—it provides a roadmap. After inputting key metrics like annual revenue, CRM usage, AI adoption, and time spent with customers, the calculator outputs not only your potential revenue uplift but also a tailored set of actionable recommendations. These suggestions, based on insights from hundreds of high-performing teams, can significantly refine your approach to lead generation, sales workflows, and client engagement.

Building Radar supports this process with its AI-powered sales platform, helping teams put these insights into action with real-time construction project data, smart filters, CRM integrations, and productivity tools. This guide will walk you through how to interpret each type of recommendation you receive from the calculator—and more importantly, how to turn them into practical steps that unlock measurable revenue growth.

Understanding the Purpose of Actionable Recommendations

Unlike static reports that end at the analysis stage, the ROI Calculator's recommendations are designed to drive behavior change. These insights are built from pattern recognition across many teams and markets, comparing your input data to best-in-class sales practices.

Whether your team lacks automation, suffers from long sales cycles, or underuses its CRM, the calculator detects these inefficiencies and proposes corrective actions. Your job is to review the suggestions in context with your current strategy, then prioritize what will move the needle fastest.

Types of Recommendations You’ll Receive

The recommendations are categorized by sales functions and mapped to areas where your team could gain the most efficiency or revenue uplift. Let’s break them down:

CRM Integration

If your form input reflects manual or underutilized CRM processes, you’ll likely be advised to improve data centralization and pipeline visibility. CRM usage affects everything from lead scoring to follow-up timing.

Building Radar integrates seamlessly with platforms like Salesforce, Microsoft Dynamics, and HubSpot—automating data sync and allowing reps to work directly from their CRM dashboards.

AI Utilization

For teams not yet using AI, the calculator may recommend implementing smart filters, auto-sequencing tools, or predictive analytics. Building Radar’s AI tools help identify the most promising projects early, score them based on likelihood to convert, and automate repetitive prospecting steps.

"The real difference with Building Radar is the clarity and transparency it gives us on the pipeline of potential projects, helping us focus efforts where the real value lies." — Bengt Steinbrecher, Holcim

Time Allocation to Customers

One of the strongest correlates to revenue uplift is time spent in direct engagement with customers. If your reps spend more time researching than selling, the calculator may suggest improving time allocation by automating lead discovery.

Building Radar’s mobile-first features cut research time significantly, ensuring your team has more face time with decision-makers. Actioning this alone can increase your closing rate by over 25%.

"We used to rely on messy spreadsheets and scattered emails. Now, with Building Radar, we can qualify projects quickly and focus our time where it matters most." — Hannah Travis, Holcim UK

Market Focus

The calculator analyzes how granular or broad your market targeting is. If you select a region too vague or too expansive, it may suggest segmenting your outreach to high-potential areas.

With access to 45+ search filters, Building Radar allows your team to target by building type, value range, construction phase, and location, improving precision and reducing waste.

Sales Cycle Length

Longer sales cycles often signal poor qualification or delayed prospecting. Your recommendations may include tightening early funnel criteria or adjusting your touchpoint timing.

The Revenue Calculator will often cross-reference this with your CRM and AI use inputs to recommend tools or processes that shorten lead-to-close timelines.

Applying the Recommendations to Your Workflow

After reading through your recommendations, it’s critical to prioritize. Start with the actions that:

Require the least effort for the highest impact
Align with strategic goals already in motion
Fix the most glaring inefficiencies (e.g., manual CRM updates or scattered prospecting)

Create a phased plan:

Quick wins: CRM sync, setting up filters in Building Radar, or improving meeting-to-proposal ratios
Mid-term: Applying AI scoring, reconfiguring pipelines, or enhancing lead nurturing workflows
Long-term: Territory restructuring, performance coaching, and re-aligning incentive plans

Combining Recommendations with Team Feedback

Recommendations should never be applied in a vacuum. Review them alongside your sales team’s input. What roadblocks are they experiencing? Are their time allocations different from what the data suggests?

Use the Building Radar Insights Hub to explore case studies and benchmarks. Then test the calculator again after 3–6 months to measure improvement.

"The true value of Building Radar is in opening doors to key decision-makers we would have missed before. That’s what wins deals." — Hannah Travis, Holcim UK

Tracking Your Progress Over Time

Once you’ve implemented a few recommendations, it’s vital to revisit the calculator periodically. Think of it not as a one-time tool, but as a revenue health check. Every quarter, input your updated data to:

Monitor changes in uplift potential
Identify whether CRM adoption or AI use has improved outcomes
See how market targeting adjustments affect ROI

Many Building Radar customers incorporate this into quarterly business reviews to guide territory strategy and pipeline planning.

How Building Radar Accelerates Execution of ROI Recommendations

What makes the calculator even more effective is how seamlessly its recommendations map to the Building Radar platform. Rather than leaving users with a “now what?” feeling, the platform provides the exact tools needed to act.

For example:

CRM Inefficiency? → Use Building Radar’s direct integrations to sync real-time project data.
Low Customer Time? → Enable project alerts and mobile access for faster lead access.
Weak AI Use? → Apply predictive filters to prioritize new business.
Vague Targeting? → Create saved searches by contract size, industry, or region.

It’s this direct alignment that makes the ROI Calculator a launchpad rather than just a dashboard.

Building Sustainable Sales Habits from Recommendations

Once your team sees how small tweaks—like filtering for early-phase projects or automating tender tracking—can translate into measurable uplift, motivation grows. Use the calculator’s recommendations to fuel coaching sessions, refine sales playbooks, and even adjust KPIs.

Better yet, treat each recommendation as a learning opportunity. When you know why a certain behavior matters (like syncing CRM entries or responding faster to project changes), you create accountability across the sales cycle.

The Takeaway: Recommendations That Don’t Sit Idle

Insights are only powerful when acted upon. The Building Radar Revenue Calculator is built to help you move—from inefficient to optimized, from reactive to proactive. The recommendations you receive are not vague suggestions; they’re tactical improvements drawn from proven industry success patterns.

Use these insights, paired with Building Radar’s tools, to optimize your sales strategy one data-backed step at a time. By following through, you’re not just reading metrics—you’re building momentum.

Relevant Links

‍